What is consumer loyalty?
Customer loyalty is a measure of the number of times your customers make purchases or participate in your business. Different industries have different ways of measuring customer loyalty, but the most basic way is to look at the number of purchases made by consumers in a database.
Consumers who make repeated purchases are the most valuable buyers. Although they may not make large-scale purchases, they usually make repeated purchases. There are many benefits to be had by having loyal customers, in addition to increasing profits, but producers will often get good reviews from consumers. And that is the most important thing to gain potential consumer confidence. The following are ways to help you get loyal customers:
Tip # 1: Get to know consumers and let them know you
Consumers tend to be loyal if they feel valued. Do you remember their birthday? Or the last item they bought? Many marketers use e-mail programs that will send e-mails with birthday wishes to consumers and discounts during the consumer's birth month.
You should be transparent in providing information to consumers. If your company is having problems, give consumers news. If you recruit a new CEO or launch a new product, send the happy news to the consumer, before you publish the news to the mass media.
Tip # 2: Give loyalty rewards to loyal consumers
The most important thing for you when you have loyal customers is to maintain that good relationship. One of them is by giving awards to customers, through a loyalty program to consumers. Awards can be given through a point system evaluation, VIP program, making a game, and other methods.
Tip # 3: Give loyal customers a convenience
For example, you can email new customers about usage guidelines after they buy your product or service. You can use an automated system, because it is useful to help save time and maintain loyal customers in your business environment.
Tip # 4: Be the best at what you do
Of course, what makes consumers loyal is that you provide the best service to satisfy their wants and needs. In other words, in order for consumers to trust and be loyal to your business, you must become a trusted expert in your field of business. Don't forget to make sure your employees have extensive knowledge and more experience from consumers.
Tip # 5: Ask for consumer reviews
You won't know what your likes and dislikes are or what your customers want and need, if you don't ask for their feedback. Response from consumers is very important to develop your product or service, such as filling out questionnaires, online surveys, or from emails that you send. The point is, making consumer response is a learning material for you.